4:10 Rocket to Blogville

“There are no passengers on spaceship earth. We are all crew.”
Comment made by Marshall McLuhan in 1965, in reference to Operating Manual for Spaceship Earth (1963) by Buckminster Fuller.

Thank you Marshall. When you think of running a business, we are all crew. Every resource used, from paper, heat, ink cartridges and pencils has to be replaced out of the monthly budget. How cruel it was not having an unseen benefactor paying the bills for us. If we insert the earth in place of a business, there is still no benefactor or alternate planet waiting to bail us out when things get ugly. I guess we’re the official owners, each of us.

It is in this spirit that I invite you to visit a new blog at the following site:


Will Villota offers tips and tricks on sustainable business practices while converting everyday office activity into understandable chunks. How much C02 does each GOOGLE search produce? Check the latest entry for more info on that one. Find out how much energy suckage computers are truly capable of, or why the new Smart Meter is Mensa material and how it saves you dollars.

One thing is certain; Technology is good and it’s also bad. The choices we make on its use reveal more about us than the technology. Will Villota sums up by asking (h)ow can technology responsibly fulfill its promise of hope? When we combine hope with action, we assume a measure of control over what happens to spaceship earth.

Check it out, leave a comment, see what you think and let us know!

Over and out.