Are you a LOHAS consumer?

lohas-forum-change-agentLOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. It refers to a wide range of industries, corporate activities and products/services that are designed to be environmentally conscious, sustainable, socially responsible, and/or healthier-both for people and the planet.

The LOHAS consumer, in particular, is the leading-edge portion of the population that is attracted by their belief systems and values and who make their purchase decisions with these criteria in mind. LOHAS consumers are also used as predictors of upcoming trends, as they are early adopters of many attitudinal and behavioral dynamics.