HybridCare Partner Highlight: The Big Issue Japan in 2010

2010 HybridCare Map

The Big Issue was founded in 1991 in London, and the first Japanese issue was launched in September 2003.  The Big Issue Japan helps homeless people to be independent by selling the magazine “The Big Issue Japan” as a job. From the first issue in September 2003 to March 2010, they have sold nearly 3.9 million copies, creating $6 million in income for homeless people. Through this activity, about 121 persons have been able to find job and get off the streets.

January 2010 – The Big Issue Japan×KEEN Bag Project Vol. 1
The first project that KEEN Japan supported for The Big Issue Japan was called “The Big Issue Japan×KEEN collaboration bag.”  KEEN bags were provided to homeless people who sold The Big Issue Japan magazine. This collaboration helped to increase the awareness of The Big Issue and helped to remove barrier from young people who used to be hesitate to contact homeless sales people.

April 2010 The Big Issue Japan and KEEN Booth at Earthday Tokyo
Earthday Tokyo was held on April 17th and 18th in Tokyo. KEEN Japan partnered with The Big Issue Japan, we organized a charity sales of our shoes at the KEEN booth in partnership with Oshman’s Harajuku store.

June 2010 – Donation to Big Issue Foundation
KEEN Japan donations more than $12,000 to the Big Issue Foundation.

Summer 2010 –Kick off The Big Issue Japan Bag Project Vol. 2
The 2nd Bag Project was launched because of lots of positive feedbacks that people would like to buy KEEN x The Big Issue Japan collaboration bag.  Printed on the bag was “We do not want young people be the future homeless.” Print graphic were designed by volunteer staff of Big Issue Japan.

December 2010 –Symposium by The Big Issue Japan at Museum of Contemporary Art of Tokyo

The Big Issue Japan symposium “Young Homeless now” and Ms.Take’s “Picnic Workshop” were held in this museum, and KEEN Japan supported them. In the workshop, Homeless sales staffs and workshop participants created artwork from fabrics, which will be used by  Ms. Take for future art projects.

Big Issue Japan and KEEN Japan