It’s sobering to realize it’s been nearly a decade since a powerful tsunami slammed into Southeast Asia. Like so many of you who jumped into action, we knew we had to do whatever we could, too — so we pulled our entire annual advertising budget of $1 million and made our first major donation to tsunami relief efforts through AmeriCares.
KEEN was barely two years old then, but that experience was instrumental to the birth of Hybrid.Care. It affirmed our dedication to caring as a pivotal operating practice.
To date, our Hybrid.Care giving program and other initiatives have enabled us to donate more than $7 million in cash and resources to nonprofits that restore and preserve open spaces and encourage play.