In September of 2011, we introduced a new line of work boots – KEEN Utility – and hit the road to re-boot workers who were making things better in their industry. While there are many great companies that fit this description, we placed our attention on three at the time: a TradeWind Energy windfarm in Salina, Kansas, the Ford Trucks Factory in Dearborn, Michigan and the Elwha River Dam in the Olympic National Forest.
“Project Re-Boot” provided many American industrial workers with new boots, but it was also just the start of our plans for the new line. The next year, we earmarked a percentage our Utility footwear sales to support Homes for Our Troops. One hundred retailers throughout the U.S. partnered with us in these efforts and, together, we were able to support the building of adaptive homes for severely injured veterans.
So here’s to the men and women harvesting by the kilowatt, putting optimism back on the road and turning dams into rivers!