KEEN and Mercy Corps Respond to Typhoon Haiyan

In the wake of one of the strongest storms in recorded history, families in the Philippines are in desperate need of food, water, shelter and other basic supplies. Join us in supporting survivors of Typhoon Haiyan by donating to Mercy Corps now.

Mercy Corps is recognized as a leader in delivering rapid, lifesaving aid to hard-hit communities and has responded to almost every global emergency in the past 20 years. Its response to Typhoon Haiyan will involve two main objectives:

  1. Working with a network of local partners to help meet immediate needs, which currently include clean water, sanitation, temporary shelter and food.
  2. Assessing the longer-term needs for a full recovery. Often this involves helping restart local economies, putting people back to work and small businesses back on their feet. Along with economic recovery, workers will provide support for caregivers (parents, teachers, community workers) who are helping children deal with trauma.

Our relationship with Mercy Corps began following the 2011 earthquake and tsunami in Japan when we provided support to aid in disaster response. More recently in January, we became Mercy Corps’ inaugural Disaster Response Corps partner. This membership allowed Mercy Corps to deploy its most seasoned emergency responders to the Philippines immediately after the Super Typhoon Haiyan hit.

In addition to partnering with Mercy Corps, we’re providing humanitarian aid to the Philippines in the form of 30,000 pairs of shoes. These shoes will be shipped out next week and are scheduled to be distributed by early- to mid-December.

Disaster response has been a core value of ours since the Indian Ocean Tsnumani hit in 2004. At that time, we diverted our entire advertising budget to provide support and have donated more than $7 million in cash and resources to causes around the world in the years that have followed.


Photo credit: Miguel Samper, Mercy Corps

Additional photos can be found in Mercy Corps’ Delivering food and water to remote islands photo essay.