What Can the KEEN Effect Do For You?

This year, we renewed our promise to dedicate ourselves and our resources to building stronger communities and a healthier planet. To bring this promise to life, we’ve launched the KEEN Effect – a way for you to help fund projects designed to get people outside and responsibly enjoying the outdoors.

Approximately 25 non-profit organizations around the world will be granted a total of $100,000 to bring their projects to life. We checked in with two of our longest standing Hybrid.Care partners, The Conservation Alliance and American Whitewater, to see what the KEEN Effect has meant to them.  Just think of what it could do for you!

Sterling family

John Sterling – Executive Director of The Conservation Alliance

Our partnership with KEEN is nearly a decade strong and the KEEN Effect has been substantial from the beginning.  KEEN has played a crucial role in helping us quadruple our membership, and with the help and hard work of our grantees, we’ve protected more than 31 million acres of land, 1800 river miles, removed 8 dams, purchased 4 climbing areas, and designated more than 5 marine preserves.


Mark Singleton – Executive Director of American Whitewater

For American Whitewater, the KEEN Effect was like dropping a rock into a pond and watching the ripples go outward. Early support from KEEN allowed our stewardship program to mature and take on a suite of dam removals that were occurring around the country.  What we learned in the process informed dam removal efforts on Condit Dam on the White Salmon River in Washington, Marmot Dam on the Sandy River in Oregon, Elwha Dam on the Elwha river in Washington state and others. The KEEN Effect has been significant for American Whitewater and has had consequences that I really couldn’t have foreseen. It’s led to connect communities with their rivers, restored habitat, and provided recreational opportunities on rivers across the country.

You only have until December 6th to apply, so get started here  !