KEEN Hosts Backcountry Film Festival in Portland

“Last night I met up with Winter Wildlands Alliance (WWA) executive director Mark Menlove at the organization’s Backcountry Film Festival, which stopped off at KEEN in Portland as part of the festival’s world tour to celebrate the human powered snow experience through film. Typical of events held at KEEN, the spirit of outdoor recreation culture was evident from the outset, with attendees being greeted by a table loaded with swag from various outdoor brands (a chunk of which was donated from Portland-based U.S. Outdoor Store) and a beer booth, where a representative from Portland’s Bridgeport Brewing Company dished out an unlimited supply of sudsy deliciousness.”

“The Festival kicked off with an opening speech delivered by KEEN CEO James Curleigh, who referred to backcountry skiers as pioneers that are emblematic of the company’s Hybrid Life motto, a Wend-like approach to outdoor recreation that combines creativity with playing and caring for the places one plays. By using it to tie the company’s mission to that of the festival, Curleigh’s speech was typical of the kind of corporate spiel one would expect to hear from a CEO at an event like this. But unlike many CEOs, Curleigh can speak about the altruistic side of his company’s mission with absolute authenticity. If anything, his sentiments at the event were understated.”

Click here to read the entire blog post by Kyle Cassidy of Wend Magazine.